One city. Diverse destinations. A unified thread of wayfinding connecting people, place and culture.

Spaceagency is delighted to contribute to the development of Qiddiya City’s Public Realm Elements programme, designing a comprehensive suite of signage and wayfinding products for use across the city's diverse entertainment, sports, cultural and residential districts.

Our approach focuses on creating a cohesive and adaptable signage system that balances a consistent citywide identity with the individual character of each district. Through rationalised product families, shared components and performance specifications, the framework supports a scalable and coordinated approach to signage design, helping to create an intuitive and connected experience for visitors, residents and workers across Qiddiya.