Who We Are

Spaceagency is an interdisciplinary design studio of around 50 graphic designers, architects, urbanists, product designers and visual communicators, working from studios in London, Milan and Guangzhou.
Over fifteen years we have grown from a two-person practice into one of the leading specialist studios in wayfinding, placemaking and experience masterplanning.

Our studio brings together designers and researchers from 19 countries, working across architecture, urban design, graphic communication, wayfinding, product design and BIM. That breadth of perspective is central to how we work - it means we approach every place from multiple disciplinary angles simultaneously.

Our first commission was a wayfinding strategy developed alongside Zaha Hadid Architects in Cairo. Since then we have become one of the few studios to have shaped three consecutive World Expos, with projects from California to Europe, the Middle East, China and Australia

Our Vision

We believe the human experience of a space is paramount. We design this experience from the bottom up, beginning with the person moving through a place rather than the plan above it.

Our team combines architecture and urban design with wayfinding and graphic communication. We analyse journeys to find the moments where people and place meet, then choreograph a consistent narrative across them — one that makes a space engaging, intuitive and enjoyable to move through. Working closely with our clients, we treat that journey as the thing being designed, not a by-product of the building.

We are driven by a passion for excellence and for re-imagining conventional ways of working, and we collaborate with like-minded architects, developers, brands and municipalities around the world.

We create the user interface for the built environment.

Chris Lepine
Zaha Hadid Architects

Our Work

We help our clients make complex places simple, weaving each site's heritage and culture into the way people move through it.

Our work sits at the intersection of brand, built environment and human movement — the point at which a place either makes sense or it doesn't.

Delivering this means thinking across scales at once: from urban masterplanning and systems design down to the products, graphics and details a person reads from arm's length. From North America's West Coast to Hong Kong's West Kowloon Cultural District and Riyadh's Expo 2030 - the same ethos, the same discipline, different ends of the world.

Founders

people

Peter Feldmann, Co-Founder + Partner

Peter Feldmann is co-founder and Design Director of Spaceagency. A German architect and urban designer, he leads the studio's creative direction across wayfinding, identity, public realm and experience masterplanning.

Before founding Spaceagency, Peter worked at OMA, UNStudio, Future Systems and WilkinsonEyre — contributing to projects that shaped his conviction that design must operate simultaneously at strategic, spatial and human scales. At UNStudio, he worked on the Mercedes-Benz Museum in Stuttgart; at Future Systems, he conceptualised the Central Embassy tower in Bangkok. In London, he served as project architect for the Emirates Air Line cable car across the Thames, completed for the London 2012 Olympics. He went on to win the Europan competition twice, in its seventh and eighth cycles — an early proving ground for the independent practice that would become Spaceagency.

At Spaceagency, Peter has led the design direction on projects including the welcome identity for Yas Island, the wayfinding strategy for Expo 2030 Riyadh, the Galaxy Phase 3C Entertainment Complex in Macau, and the AlUla Cultural Oasis District. Across these he has developed an approach that moves from urban-scale strategy to the details a person reads from arm's length - treating movement, narrative and identity as a single design problem.

Peter has taught architecture and urban design since 2009 at the Bartlett UCL, Cardiff University, UC Berkeley and the Royal Danish Academy. In 2019, he was selected by Goldman Sachs for its 10,000 Small Businesses Growth programme at Oxford's Saïd Business School.

Team

Spaceagency was founded by Sarah Manning and Peter Feldmann, whose combined backgrounds in architecture, urban design, wayfinding and graphic communication shaped the interdisciplinary approach the studio still follows today.

Sarah and Peter continue to lead the London studio, supported by a dedicated management team. Nicola Lorusso heads our Milan studio, and Junyi Bai our Guangzhou/Hong Kong studio, each bringing the practice's shared methodology to their region while drawing on local knowledge, cultural context and client relationships built up over years in market.

Our studios are supported by dedicated specialist teams, including BIM, GIS, technology and materials specialists.

Leadership Team

Team

Our Story

Spaceagency was founded in 2010 by Peter Feldmann and Sarah Manning, who came to the same idea from different directions.

Peter, a German architect, had been working at UNStudio, WilkinsonEyre, Aedas and OMA on buildings and masterplans at urban scale. Sarah, an American based in London, had been working at Space Syntax on computational models of how people move through and interact with space. The question they kept returning to was the same: why did some places feel instinctively legible, and others didn't — and could that be designed for?

Their first commission was a wayfinding strategy developed alongside Zaha Hadid Architects for a large masterplan in Cairo. It established the approach the studio still follows: beginning with the person moving through a place rather than the plan above it, and working across every scale from urban strategy to the details a person reads from arm's length.

Fifteen years on, Spaceagency has studios in London, Milan and Guangzhou, an international team from 19 countries, and a portfolio spanning three consecutive World Expos, Riyadh's giga-projects, and major transport, cultural and commercial projects across Europe, Asia and the Americas.

Who We Are

Our first commission was a wayfinding strategy developed alongside Zaha Hadid Architects in Cairo. Since then we have become one of the few studios to have shaped three consecutive World Expos, with projects from California to Europe, the Middle East, China and Australia

Our Vision We believe the human experience of a space is paramount. We design this experience from the bottom up, beginning with the person moving through a place rather than the plan above it.

We are driven by a passion for excellence and for re-imagining conventional ways of working, and we collaborate with like-minded architects, developers, brands and municipalities around the world.

We create the user interface for the built environment.

Chris LepineZaha Hadid Architects

Our Work

We help our clients make complex places simple, weaving each site's heritage and culture into the way people move through it.

Our work sits at the intersection of brand, built environment and human movement — the point at which a place either makes sense or it doesn't.

Founders

Team

Spaceagency was founded by Sarah Manning and Peter Feldmann, whose combined backgrounds in architecture, urban design, wayfinding and graphic communication shaped the interdisciplinary approach the studio still follows today.

Our studios are supported by dedicated specialist teams, including BIM, GIS, technology and materials specialists.

Leadership Team

Team

Our Story

Spaceagency was founded in 2010 by Peter Feldmann and Sarah Manning, who came to the same idea from different directions.

Fifteen years on, Spaceagency has studios in London, Milan and Guangzhou, an international team from 19 countries, and a portfolio spanning three consecutive World Expos, Riyadh's giga-projects, and major transport, cultural and commercial projects across Europe, Asia and the Americas.

Our Vision

We believe the human experience of a space is paramount. We design this experience from the bottom up, beginning with the person moving through a place rather than the plan above it.

Chris Lepine
Zaha Hadid Architects