Wayfinding Signage Design
A core area of expertise, Spaceagency is recognised as a leading global wayfinding practice. We have a depth of knowledge and experience in wayfinding and signage for the transport, event, retail, sports, hospitality, commercial and cultural sectors. We employ pedestrian modelling tools to provide evidence-based solutions.
We use powerful graphic communication to tell the story of places. What makes us unique among environmental graphics practices is that we have the detailed architectural skill base to work alongside larger design teams to seamlessly integrate our work directly into the fabric of the architecture and landscape, avoiding add-on solutions.
We take a human-centred approach, designing experiences through a series of touchpoints in the environment that the visitor directly engages with along their journey, seeing the experience through their eyes, rather than conceiving design from the top down. A better experience increases visits and enhances the visitor's perception of value.
As a practice deeply engaged in the value of people's experience of the built environment, we capitalise on our combined expertise in urban, architectural and graphic design to integrate disparate elements of places into a coherent whole; bridging the gap between the disciplines of architecture and branding to create stronger, more immersive, and convincing destination brand identities.
Retail and Hospitality Concepts
We have developed a specialism in retail and hospitality, working with recognised international brands in hotels, supermarkets, food & beverage to prototype and roll-out new concepts and formats in brand and guest experience. Communicating our clients' vision and core values, we develop the user experience as a journey through different points of engagement with the brand.
Strategic Design and Masterplanning
By researching how people will move through and use spaces, we have built up an understanding of the basic social layout of space - how movement frameworks interact with land use and urban form to create thriving places. Our directors are recognised urban designers, each teaching urban design masters courses at leading UK universities and we often work at very large scales, from Expos to 100km highways to new districts of cities.
Our work always starts with people. Understanding the psychology of space, we connect knowledge of how people move, behave in and understand buildings and urban spaces with a narrative concept to curate their journey. Our practice connects the rigorous and technical disciplines of architecture and urban design with the human focus of communication design and user experience; bringing together strategic and human-centred design. By concentrating on the interface between the user and the built environment, we connect people to place in meaningful ways.
Spaceagency works at the intersection of design disciplines that often work in silos. Our work combines a thorough understanding of the built environment, with an understanding of brand and graphic communication and integrates these together with the user’s viewpoint at the heart of the project.
Space Agency employs a methodology developed at the Space Syntax Laboratory at University College London and tested in practice for over 30 years to forecast patterns of movement and use within cities and complex buildings. This methodology uncovers the underlying dynamics of how the layout of the environment affects people’s behaviour and use of space. Using this research, we focus on how people experience and engage with environments; mapping movement, decision points and interaction. This strategic knowledge is then translated into innovative design solutions. Within the design of a building we integrate the digital and physical realms, creating new possibilities for how visitors will use and interact with buildings.
We are known for exceeding expectations. Great design does not come about without passion, creativity and personal commitment. While our practice is underpinned by meticulous attention to detail and artful execution, we ultimately seek to inspire: from those we work with to those who use the spaces we design.
The spatial framework can be more or less complex on different projects. Creating topological maps to analyze the structural relationship, decision making process and visitor flow helps us to fully understand and communicate information requirements at different decision points. Harry Beck’s map of the London underground transport system is a famous predecessor.
We develop a unique design for the different signage applications that relates to the architectural design language established by the architectural designer. Typically this relates to form, material, colour and helps to create a unified design that reads as an integral part of the architectural design, and we work closely with the architect to accomplish this - rather than a bolt-on solution.
We develop a unique graphic language that is highly legible and rooted in the same design principles and concepts as the product design. This includes the choice of typeface, developing bespoke iconography, colors, patterns and typography. On many of our projects we have to take into account more than one language, which may have a different set of characters or be read in the reverse direction from English.